Insights and Analysis
AI-washing – when AI hype becomes a litigation risk
Sheyna Cruz
Associate Intellectual Property
Languages
English
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Overview
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Experience
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Credentials
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Insights and events
Sheyna is an associate within the London Brands team, part of the wider Intellectual Property, Media and Technology practice.
Sheyna advises clients on protecting and enforcing their IP rights. Her practice spans both contentious and non-contentious work relating to trade marks, copyright, design rights and trade secrets. Sheyna has been recognised as a Key Lawyer in the Legal 500 rankings, and clients describe her as a “stand out individual who always goes the extra mile”.
Representative experience
Acting for adidas on matters of intellectual property protection and enforcement, including a UK High Court action and appeal against Thom Browne.
Advising consumer brands on trade mark prosecution and protection, including non-traditional trade marks.
Credentials
Education
- PGDip, Intellectual Property Law and Practice, Oxford University, 2025
- LLM, Intellectual Property & Information Law, King's College London, 2020
- B.A. (Hons) Law, Trinity College, Cambridge, 2019
Bar admissions and qualifications
- Solicitor, England and Wales
Recognition
Publications
News
Press releases
24 October 2024