Insights and Analysis
AI-washing – when AI hype becomes a litigation risk
Jill Kelley
Partner Corporate & Finance
Languages
English
-
Overview
-
Experience
-
Credentials
-
Insights and events
Jill Kelley advises professional teams, leagues, operators, and investors on sports and league advisory matters, from tournament and league formation through complex commercial transactions, sponsorship and naming rights deals, and media and commercial partnerships. Her practice is informed by nearly a decade of senior in-house leadership in the industry, including as general counsel of an NFL franchise and of a U.S. sportsbook. That operator's vantage point lets her advise clients through the full arc of a complex sports transaction, from strategic structuring and regulatory diligence through commercial negotiation and post-close execution. That work extends into sports betting and gaming, where she advises commercial and tribal operators and their sports counterparties on licensing, market access, and the regulatory frameworks that increasingly shape team, league, and sponsor deals.
As General Counsel of the New York Jets, Jill drove strategy on sponsorship, media, and technology rights, stadium partnerships including MetLife Stadium naming rights, data privacy, intellectual property, and played a pivotal role in the club's strategic initiatives across the NFL ecosystem, including their UK expansion under the NFL's global markets program. As U.S. General Counsel of PointsBet, she built the legal infrastructure for a multi-state sports betting rollout from the ground up, including licensing, regulatory approvals, and a landmark market access agreement with Penn National Gaming. Jill has also advised the Mashantucket Pequot Tribal Nation and Foxwoods Resort Casino on tribal gaming regulation, compliance, taxation, and technology matters.
Jill is a Lecturer in Sports Law & Ethics at Columbia University and speaks frequently on issues shaping women's and men's sports. Her speaking engagements include the NFL Women's Forum, the NFL League Office, the Sports Lawyers Association, the American Bar Association, The Economist, and the National Intertribal Tax Alliance.
Representative experience
The Paul Allen Estate on the pre-signing phase of the sale of the Portland Trail Blazers.
The New York Jets on stadium naming rights and cornerstone partnerships, as well as gameday services and entertainment, ticketing, technology, infrastructure, and food and beverage partnerships.*
Oracle on the renewal of their title sponsorship for Red Bull Racing.
The New York Jets on its United Kingdom expansion under the NFL’s international global markets program, including negotiating international licensing, media rights, and sponsorships.*
Technology company Kinectify on complex commercial transactions and global expansion, including negotiation of partnerships with some of the largest tribal and commercial casinos in North America.
Beyond Sport Foundation on commercial transactions with sports partners, as well as compliance and regulatory operational matters.
The New York Jets’ intellectual property usage, including negotiation of licensing agreements for its internet, digital and social platforms and monitoring and enforcing team IP rights.*
Private family offices on various investment matters, charitable foundation formation and management, and international tax matters.*
PointsBet Inc. on its initial public offering on the Australian Stock Exchange, including the management of U.S. investor relations and corporate governance. *
PointsBet USA Inc. on the negotiation of a twenty-year agreement with Penn National Gaming Inc., securing a sports betting market access agreement across multiple states.*
Mashantucket Pequot Tribal Nation and resort casino Foxwoods on tribal gaming matters, taxation, technology agreements related to iGaming, and implementation of a technology infrastructure upgrade.*
Commercial and tribal entities on federal tribal compliance under the Indian Gaming Regulatory Act with Native American casino partners, including regulatory governance and oversight.*
Resort casino on its US$750m resort development project, including managing ground lease negotiations and project controls.*
*Matter handled prior to joining Hogan Lovells.
Credentials
Education
- Master of Laws, Boston University School of Law, 2010
- Juris Doctor, Suffolk University Law School, International Law, With Distinction; Journal of High Technology Law, 2006
- Bachelor of Arts, Villanova University, 2000
Bar admissions and qualifications
- New York
- Massachusetts
- Colorado